3-month group program
Paid for Purpose
You were made for more than just "getting by". Turn confusion into clarity, self-doubt into confidence, and feeling stuck into aligned action.
Join us when you are ready. Enrolment each month.
You are not lazy. You are not broken. You are not "too much".
You're simply stuck in something that doesn't feel right anymore — and your soul knows it.
Maybe your job used to feel okay, but now it drains you.
Maybe you've outgrown your role but don't know what's next.
Maybe you have so many ideas but no clear path forward.
You want to make money doing something that feels aligned — something that actually lights you up. You want direction, clarity, and confidence to move forward with purpose.
Impact starts with us
The change you want to see in the world starts in you.
We can't pour from an empty cup. Before we change the world, before we show up for the people around us, before we build something that lasts — we have to come home to ourselves.
Paid for Purpose starts at the centre: your gifts, your values, your voice. From there, your impact ripples outwards — into the people you work with, the communities you belong to, and the world you're shaping with your work.
The false choice
Most people think they have to choose between what feels meaningful and what pays the bills.
A job you tolerate so you can afford the life you actually want on weekends. Or the thing that lights you up — kept on the side because "you can't make money from that".
We've been taught that work isn't supposed to feel good, and that anything meaningful belongs in a hobby folder. So we split ourselves in two and call it being realistic.
But what if you didn't have to choose?
What if the thing that feels most like you is also the thing the world is willing to pay you for — once you learn how to shape it, name it, and put it out there with intention? That's the whole premise of Paid for Purpose.
Why this program exists
Stella Marie Viereck — founder of The Life That We Deserve & Pathseekers Community.
I'm an ICF-certified coach, lecturer at ESADE Business School, photographer and artist — and a multi-passionate creative who always found "traditional" work environments constraining and draining. What was exciting at first became routine, and I could feel my creative potential going to waste in settings that didn't serve me.
With a strong sense of meaning, I knew it was time to craft my own path — but I had no idea what it should look like. When you're stuck in an environment that no longer serves you, it's hard to see the next step.
That's why I founded The Life That We Deserve — a space for people ready to live aligned with their purpose and values — and Pathseekers Community, a circle for those building their own path together.
Paid for Purpose is everything I would have wanted when I was finding my own path — including a group of supportive, inspiring people. Because you don't have to do it alone.
You want a life that feels aligned with who you actually are.
- —You feel like you're wasting your potential — spending most of your (work) time doing things you don't enjoy
- —You have many interests, but you don't know how to monetise them
- —Work feels draining and you're looking for something that excites you
- —You wish you could have that spark back — that intrinsic motivation to wake up in the morning
- —You're thinking about leaving your job, but you don't know what to do instead
- —You're surrounded by people who don't share your values and you wish for a different environment
- —It doesn't feel like you have control or agency over your time
- —You're scared of losing the security you have — but you also know things can't continue as they are
Four movements
Purpose. Passion. Power. Profit.
Find your why.
Your purpose is the thing that feels easy — what you came here to do, what lights you up, what you'd do even without being paid. We name your natural gifts and strengths, what drives and what drains you, so you stop performing someone else's life.
Enjoy your work.
You're in it for the long run — so we build the conditions to keep going. Your values, your ideal environment, the people you want around you, and how you actually work best. So inspiration becomes a rhythm, not a lucky day.
Believe in what you're capable of.
The most powerful person in the room is rarely the loudest. Power can move through presence and a confidence that has nothing to prove. This program reminds you of the agency and ownership you already carry — and helps you unleash what's already inside.
Get paid for what you love.
This isn't about finding a new hobby — it's about understanding how to monetise what inspires and drives you. Practical ways to attract opportunities, promote your skills, and get recognised, appreciated and compensated for what you bring to the table.
Your facilitators
Three lenses on your path.
Three coaches bring their own expertise so you experience your journey through more than one perspective.
Stella Marie Viereck
Founder & ICF-certified Coach
ICF-certified coach, lecturer at ESADE Business School, photographer and artist. Stella founded The Life That We Deserve to help multi-passionate creatives build a life aligned with their purpose.
Avi Ajwani
Coach for creatives & entrepreneurs
Avi helps creatives and entrepreneurs reconnect to playfulness, softness and ease — making creativity a natural part of success and connecting deeper with their purpose.
Ana Amaral, PhD
Self-leadership Coach
Ana is a self-leadership coach and former biomedical scientist with 17+ years of international research experience. She supports ambitious women to reconnect with their inner clarity, trust, and power, and balance rest with action to build a thriving life aligned with what they truly need.
3 months of structure, support and community.
Biweekly live workshops
6 × 1.5h group sessions with live coaching, input and momentum — held with a small circle of like-minded people.
3 × 1-1 integration calls
One private integration call with each of the three coaches, so you experience three different lenses on your path.
Telegram support chat
A private group chat to ask questions, share wins and get support between calls — for the entire 3 months.
Self-paced reflection
Guided exercises and concrete action items so insight becomes movement — not just notes in a journal.
Systems thinking
Drawing from Stella's teaching at ESADE — look at challenges in an interconnected way and build holistic, impactful solutions.
Leadership & interdisciplinarity
Lead yourself first, no matter your formal title. Honour your multi-passionate side instead of fitting into a box that's too small.
What people find on the other side of clarity.
Paid for Purpose helped me figure out what I want to do and gave me the courage to go for it. Within 5 months, I had quit my full-time job, started making an income through my previously unpaid volunteer work, and signed my first three freelance clients as a Sustainability Consultant.
What I appreciated most was the human and female way of thinking — starting from purpose, not from a business plan. It gave me a different lens to build from, one I hadn't found in any other program.
Listen first
How to make money as a creative.
A conversation between Stella and Avi on Stella's podcast Outside the Lines — on creativity, money, and building a life where the two aren't enemies.
More episodes
Outside the Lines on Spotify — conversations on purpose, creativity and building a life that feels like yours.
Listen on Spotify →Investment
€1,500 for the full 3 months.
Includes 6 biweekly live workshops, 3 × 1-1 integration calls with the coaches, the Telegram support chat, and self-paced reflection.
It is time to follow your purpose.